Dec 19, 2012

Samsung emerges as 2012's top mobile brand leaving behind Nokia

Samsung has overtaken Nokia as the top mobile phone brand for 2012 and has opened up a decisive lead over Apple in the smartphone market, a research firm said Tuesday.




This will mark the first time in 14 years that Finnish-based Nokia will not sit atop the global mobile phone business on an annual basis, according to IHS iSuppli.
Samsung is expected to account for 29 percent of worldwide cellphone shipments, up from 24 percent in 2011, according to the IHS, which said Nokia's share dropped to 24 percent from 30 percent.
This will mark the first time the South Korean electronics giant will occupy the top on a yearly basis, IHS said.

Samsung has also extended its lead over Apple as the top maker of smartphones worldwide, the survey said. Samsung will have 28 percent of the market, up from 20 percent in 2011, while Apple's share will rise in 2012 to to 20 percent from 19 percent.
IHS said Samsung, which was in a tight battle in 2011 with Apple, has moved ahead decisively ahead of the California giant with a wide range of Android smartphone offerings, while Apple limited its smartphones to the premium iPhone line.
The report said BlackBerry maker Research in Motion will see its market share fall to five percent in 2012, from 11 percent in 2011.

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