Amazon.com Inc has launched a Kindle store for China, the company said on Thursday, selling Chinese electronic books for the mobile Kindle application, in a move that could soon see the device launched in China.
The launch of the store could pave the way for a roll-out of Amazon's Kindle device that has already received authorisation from China's radio regulator.
"Amazon is a well-regarded brand both in terms of quality of its products and in terms of its service," Natkin said.
Amazon's Kindle store will compete with E-commerce China Dangdang Inc and 360buy, both of which have platforms to sell e-books.
In June, four Kindle models, including the Kindle Touch and Kindle Fire and as well as one Kindle keyboard, received approval from the State Radio Regulation of China, the regulatory body for radio and wireless products.
The launch of the store could pave the way for a roll-out of Amazon's Kindle device that has already received authorisation from China's radio regulator.
"Amazon is a well-regarded brand both in terms of quality of its products and in terms of its service," Natkin said.
Amazon's Kindle store will compete with E-commerce China Dangdang Inc and 360buy, both of which have platforms to sell e-books.
In June, four Kindle models, including the Kindle Touch and Kindle Fire and as well as one Kindle keyboard, received approval from the State Radio Regulation of China, the regulatory body for radio and wireless products.
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